To promote alternatives to conventional sodas, addressing significant health and environmental concerns, we imagined Fyr a little water kefir brand. The aim of Fyr was to offer a simple beverage derived from an ancient process, with the potential for various surprising and sophisticated flavors.
Beginning with the creation of a lively logo depicting the natural process of kefir production, the final result features joyful and peculiar organic shapes that captivate attention. Subsequently, we developed labels with a tranquil and soothing design, contrasting the energy of the logo and distinguishing from the noisy world of traditional sodas.
TYPE DESIGN
BRANDING
